Alaa is a Senior Advisor with Amethis since the beginning of 2020. He is based in Cairo, Egypt.
Alaa comes from a long career in corporate life with Mars Inc., Bain & Co, and Philip Morris International across different geographies before becoming a CEO focused on companies’ scaling and transformations.
His last corporate role was CEO at Kazyon, a PE-backup discounter chain in Egypt where he led a successful transformation in 2016. Since then Alaa has moved to non-executive roles in Egypt serving as Board Advisor, Board Member, Investment Committee Member to some of the largest Family Offices, Financial Institutions, Funds, and Funds of Funds.
Alaa is an Engineer from the American University in Cairo, and holds his MBA from INSEAD, and his Doctorate of Business Administration from IE Business school.