Amethis announces the acquisition of a minority stake in BH Holding, an integrated high-value fruit and vegetable exporter
Casablanca and Agadir, September 15th, 2025
Amethis, through its pan-African fund Amethis Fund III, announces the acquisition of a minority stake in BH Holding, a leading Moroccan player in the packing and export of high-value fruits. This minority stake aims to support the group’s growth strategy, particularly through the development of agricultural land irrigated by desalinated water using sustainable technologies.
BH Holding is a structured family-owned group with a key position in the sector, thanks to its full integration across the value chain – from production to export – and its distribution under both premium proprietary brands and private labels. The group primarily exports citrus fruits, cherry tomatoes, and red fruits to North America and Europe. It relies on modern agricultural practices and demonstrates a strong commitment to sustainability and technological innovation.
Deeply involved in promoting local employment, BH Holding employs nearly 3,000 people and implements social support programs in the rural areas where it operates. Amethis’ entry into the company’s capital will accelerate the development of new farmland irrigated by desalinated water, while further strengthening the group’s ESG commitments and supporting clearly defined social and environmental impact goals.
Mamoune Bouhdoud and Ali Bouhdoud, shareholders and executives of BH Holding, commented: “We are delighted to open a new chapter in our group’s journey alongside a partner like Amethis, whose investor base includes some of the most prominent international institutional investors. This strategic alliance marks a pivotal step that will accelerate our growth in perfect alignment with the ambitions of the Kingdom.”
Amethis counts among its investors leading institutions such as the International Finance Corporation (World Bank Group), the European Investment Bank (EIB), and British International Investment (UK).
Wilfried Poyet, Partner at Amethis, added: “We are very pleased with this new investment in Morocco, in a strategic sector for the Kingdom, and to be partnering with Mamoune and Ali, who have already demonstrated their outstanding entrepreneurial talent.”
Luc Rigouzzo, Co-Founder and Partner at Amethis, stated: “This partnership perfectly reflects Amethis’ ambition to support regional champions in key sectors such as sustainable agribusiness. BH Holding is a prime example of our investment strategy: an integrated, innovative player with strong local roots and tangible social impact. We look forward to starting this collaboration with the BH team.”
Amethis was advised by Grant Thornton Legal (legal), Grant Thornton Conseil (financial and tax), Strategia Partners (strategy), and ESG Africa (ESG & impact).
BH Holding was advised by Coram Africa (financial) and DLA Piper (legal).
About BH Holding
Based in Agadir, BH Holding specializes in the production, packing, and export marketing of citrus fruits, cherry tomatoes, and blueberries. The group stands out for its strong commitment to environmental and social governance, inclusive management, and corporate social responsibility.
To learn more : RedPack – Group – Fruits et légumes – Tomates
About Amethis
Founded by Luc Rigouzzo and Laurent Demey, and member of Edmond de Rothschild Private Equity Partnership, Amethis is an impact-oriented private equity firm focusing on financial, environmental and social sustainability on the African and European continents. With assets under management of over €1 billion, Amethis has made more than 40 investments to date.
Amethis provides growth capital to promising mid-sized champions in a variety of sectors, offering growth support through its international network covering Europe and Africa as well as systematic improvement of their environmental and social impacts. With six offices in Paris, Abidjan, Casablanca, Nairobi, Cairo and Luxembourg, the Amethis team includes 50 experienced professionals with strong regional and sector expertise.
For more information: https://amethis.com/
About Edmond de Rothschild Private Equity
Edmond de Rothschild Private Equity (EDRPE) is an independent player, part of Edmond de Rothschild, with over €4 billion in assets under management. With an entrepreneurial approach to finance backed by strong convictions, Edmond de Rothschild Private Equity builds and develops differentiating investment strategies that provide a sustainable response to environmental and social challenges.
Founded in 1953, the Group had nearly CHF 160 billion in assets under management at the end of December 2022, 2,500 employees and 30 offices worldwide.
For more information: www.edmond-de-rothschild.com