Amethis invests in BBI, the leading data management consultancy firm in the MENA region

12 February 2024 • reading time:4 mn • News

Paris, 7th February 2024 –

Amethis completes a minority investment in BBI, the leading data management consultancy firm in the MENA region.

Amethis, through its fund Amethis MENA Fund II, has completed its fifth transaction, acquiring a minority stake in BBI.

Founded in 2009, BBI is MENA’s leading data management consultancy firm, helping clients across the region organize, analyze, and leverage their data to make informed and data-driven decisions. With a 15-year track record, BBI emerged as a leader in its field, offering cutting-edge technology and operating across multiple sectors within MENA’s largest markets including Egypt, KSA, and the UAE among others. Amethis’ investment in BBI will support the company in expanding its geographic and industry coverage, and in augmenting its service offering.

Hany Madkour, BBI’s Founder & CEO, stated: “We would like to thank Amethis for trusting BBI’s vision, ambition, and plans to become the most innovative regional company providing end-to-end data and AI solutions. This investment by Amethis marks an important milestone in our journey towards revolutionizing how data and AI drive decision-making in businesses across the region. We are not just developing technology; we are shaping the future of how businesses understand and utilize data across our end markets.”

Hafdi Salah, BBI’s Co-founder & Managing Partner, commented: “I would like to thank the Amethis team for their trust in BBI. We believe this partnership will help us enhance our solutions offering, expand our market reach, and fortify our position as a leader in the data management industry. To drive innovation and deliver excellence, our immediate plans include expanding our team with world-class talents in data science and AI and deepening our collaboration with industry partners. Together, we will redefine the landscape of enterprise data management, offering solutions that are not only technologically advanced but also tailored to meet the evolving needs of our clients.“

Toufic Khoueiry, Partner at Amethis, stated: “BBI is MENA’s leading data management consultancy firm, differentiated through its strong partnerships, wide service offering, and deep sectoral expertise put to test across the region’s largest markets. By investing in BBI, we are backing a regional specialist run by high-quality entrepreneurs operating in a sector that is poised for continued growth.”

Amethis was advised by Arc Capital and Maatouk Bassiouny & Hennawy, while BBI’s shareholders were advised by Tanami Financial Advisory and Dawoud & Dawoud.

About BBI

Founded in 2009, with presence in Egypt, the UAE, Saudi Arabia and Algeria, BBI has been operating as a trusted partner at the cutting edge of data and AI solutions. Driven by a team of 250+ professionals who have completed 500+ successful engagements across multiple sectors, BBI has been enabling clients across the region to unlock the potential of their data, transforming it into actionable insights and strategic assets.

BBI’s vision grounded in innovation and partnerships is to provide end-to-end data and AI solutions starting by the definition of an actionable and customized data and AI strategy followed by its effective implementation by BBI’s experienced professionals, powered by sustainable and ethical AI.

To find out more about BBI, please visit

About Amethis

Founded by Luc Rigouzzo and Laurent Demey and a member of the Edmond de Rothschild Private Equity Partnership, Amethis is an investment fund manager focused on the African continent, Europe and the Middle East, with assets under management of more than EUR 1 billion and more than 40 investments completed to date. Amethis provides growth capital to promising mid-market champions in a variety of sectors, offering growth support through its international network covering Europe and Africa. With six offices in Paris, Abidjan, Cairo, Casablanca, Nairobi, and Luxembourg, the Amethis team comprises over 50 experienced professionals with strong regional and sectoral expertise.

To find out more about Amethis, please visit

Edmond de Rothschild Private Equity (EDRPE) is an independent entity within the Edmond de Rothschild Group with more than CHF 3.6 billion in assets under management. Driven by an entrepreneurial approach to finance, supported by strong convictions, Edmond de Rothschild Private Equity builds and designs unique investment strategies to provide a long-term response to environmental and social challenges. Founded in 1953, the Edmond de Rothschild Group currently has €158 billion in assets under management as at 31 December 2022, 2,500 employees and 29 offices worldwide.

To find out more about Edmond de Rothschild and EDRPE, please visit