Supported by Amethis Europe Expansion, Groupe Office Automation strengthens its digital division with the acquisition of Bluemega Group
Paris, June 10, 2025
Groupe Office Automation (“GOA” or the “Group”) is a French leader in the professional distribution of office equipment and software for the SME and mid-cap markets. The Group offers a full range of hardware with associated maintenance, as well as dematerialization software solutions, including Eukles, Zeendoc, Therefore, and the ManageEngine cyber security software suite , following the acquisition of PG Software in December 2024. GOA has a strong presence in France and also distributes its solutions across Europe, the Maghreb, and sub-Saharan Africa. Post acquisition the Group will generate nearly €60 million in revenue.
Based in the Île-de-France region, Bluemega Group (“BM”) is the developer of Kpax, a leading software solution in France for managing printer fleets, their consumables, and counters (distributed through a network of resellers in 68 countries). BM is also the leading French distributor of Papercut, a print management solution that helps companies implement printing policies while ensuring a secure printing experience. The Bluemega Group, including BM Distribution and Kpax software publishing, generates approximately €8 million in revenue and employs 30 people.
This acquisition allows GOA to enhance its software offering, currently composed of its subsidiaries CBS Solutions and PG Software, and to accelerate its growth journey by doubling the size of its digital division, which now represents nearly 30% of the Group’s revenue.
Philippe Richoux, President of GOA, stated: ” “The acquisition of BM Distribution and the software publisher Kpax further strengthens GOA’s positioning as a leading technology provider for SMEs and mid-sized companies, through our network of partner office equipment resellers, integrators, wholesalers, and VARs. Bluemega enjoys a strong reputation and market share in France, with significant growth potential in France, Europe, the US, and Africa. We are thrilled to welcome the team to GOA .”
Sébastien Créno, President of Bluemega, added: ” We are excited to join Groupe Office Automation, whose strategic vision and values we share. The creation of a digital division, with numerous associated synergies, appealed to Bluemega’s shareholders and employees to pursue our strong growth path in the coming years .”
Romain Gauvrit and Nicolas Manardo, Partners at Amethis, commented: ” Following the acquisition of PGS in December 2024, GOA was well-positioned to pursue its external growth strategy and strengthen its digital offering. With the acquisition of BM GOAbecomes a leading B2B player in office and IT hardware and digital solutions for SMEs and mid-market companies.”
About GOA
Founded in 2022, Office Automation Group has established itself as a leading distributor of office equipment, IT hardware and digitalisation software for VSEs and SMEs in Europe and Africa. Our commitment is to provide real added value for our reseller partners, by offering them innovative, high-performance solutions.
Our various companies, each experts in their own field, enable us to offer our network a range of products and services unrivalled on the market.
Building on our success, we continue to expand by investing in innovative companies, bringing new services of excellence to our partners. Our ongoing commitment to our teams, the environment and continuous improvement is at the heart of our strategy.
About Amethis
Amethis is an impact-oriented private equity firm focusing on financial, environmental and social sustainability on the African and European continents. With assets under management of over €1 billion, Amethis has made more than 40 investments to date.
Amethis provides growth capital to promising mid-sized champions in a variety of sectors, offering growth support through its international network covering Europe and Africa as well as systematic improvement of their environmental and social impacts. With six offices in Paris, Abidjan, Casablanca, Nairobi, Cairo and Luxembourg, the Amethis team includes 50 experienced professionals with strong regional and sector expertise.
For more information: https://amethis.com/
About Edmond de Rothschild Private Equity
Edmond de Rothschild Private Equity (EDRPE) is an independent player, part of Edmond de Rothschild, with over € 4.0 billion in assets under management. With an entrepreneurial approach to finance backed by strong convictions, Edmond de Rothschild Private Equity builds and develops differentiating investment strategies that provide a sustainable response to environmental and social challenges.
Founded in 1953, the Group had nearly CHF 160 billion in assets under management at the end of December 2022, 2,500 employees and 30 offices worldwide.
For more information: www.edmond-de-rothschild.com
List of participants:
Bluemega Group:
- Management : Sébastien Créno, Albin Lescoat and Hélène Gomes
- Sell-side Advisors: Trajectives, Crowe Becouze (Guillaume Saby), Lex Linea (Stéphanie Tondini)
GOA :
- Management : Philippe Richoux, Benoit Bourgois, Janne Vercauteren, Manuel Duhalde
- Investors: Romain Gauvrit, Nicolas Manardo, Rebecca Denyer, Timothée de Roucy
- Advice to buyers :
- Financial Due Diligence: BM&A (Laurent Peny, Guilhem de Montmarin, Pauline Bouvier)
- Legal Advisors: Bichot & Associés (Mathieu Odet, Axel Djemia)
- Financing: Caisse d’Epargne Île-de-France (Kevin Macabrey, Laurent Suscosse), Bred (David Baptista, Rachid Outahar), LCL (Lucas Le Berre)